He had no website.
He booked 67 calls anyway.
Mark Starr was running his entire sales operation out of Notion. No website, no domain — just beautifully designed pages he’d spent weeks building. He was great at closing. He just couldn’t get anyone to find him.
The Situation
Mark found us on LinkedIn. His message was direct: he had spent serious time building his Notion pages — they looked good, they were organised, and he wanted to stick with them. He didn’t want to spend money building a website from scratch. What he wanted was more people seeing what he already had.
The problem wasn’t the close rate. Mark was closing deals when he got on calls. The pipeline just wasn’t filling. He was doing outreach, he was doing the right things — but organic? Zero. Nothing was coming in on its own.
“Great at closing, but not making the most out of Notion.”
We got on a call. Understood his ICP — who he was actually trying to reach, what they searched, what they cared about, how they made decisions. Understood the niche. Understood what gap existed in the content already out there.
What We Did
Our team went into research mode. Not the “let’s find trending topics” kind — the actual kind. We looked at what Mark’s ideal clients were searching on Google. We looked at what they were prompting on AI platforms. We mapped the intent behind each query, not just the keyword.
Deliverables
Full SEO content plan built from real search + AI prompt data — what his exact ICP was actually looking for
35 high-quality, fully researched articles — written and delivered within 30 days
Multiple high-authority backlinks secured to build domain trust from day one
Content syndication across relevant platforms to expand reach beyond Notion
Recommended and helped him connect a custom domain to his existing Notion, so his work could rank
He published the articles directly on his Notion. We recommended connecting a custom domain. He did. That was the only infrastructure change — no website rebuild, no developer, no design overhaul. Just his Notion, now with a domain that search engines could actually index, backed by 35 articles that answered exactly what his ideal clients were searching.
The Results
Within 30 days of publishing, Mark had 6,700+ organic impressions and 67 booked calls. Not paid. Not outreach. Organic — people finding him through Google and AI search, reading the content, and booking directly.
The calls weren’t cold leads who needed convincing. They were already warmed — they’d read the content, understood Mark’s positioning, and booked because they wanted specifically him. That’s what good content actually does. It pre-qualifies. It pre-sells. By the time someone lands on the booking page, the close is mostly done.
“I wasn’t sure the Notion approach would work. We didn’t change anything except the content strategy and the domain. The results spoke for themselves.”
Mark Starr — Client, OTH3L
OTH3L clients reach up to 47× more and rank in the top 10.
We research what your ideal clients are searching — on Google and AI platforms — and build the content that puts you in front of them. No fluff. No filler. Just work that ranks and converts.
Authority-building content · High-quality backlinks · Content syndication