The process behind
721 top-10 rankings.

We audit before we write a single word.

Everything starts with diagnosis. Before anything is written, we run a full technical and content audit — of your site andyour competitors’ — to find the exact problems costing you growth right now.

High-value SERPs reward content that speaks to decision-makers — not content that exists to fill a calendar. We find the gap between what you have and what your buyers actually need to see.

A technical audit across 150+ touch points.

Content on a broken technical foundation doesn’t rank. Before one article is briefed, we run a full technical SEO audit and fix every issue we find. 150+ touch points, systematically resolved.

This isn’t optional prep — it’s the foundation the entire content engine runs on. A clean site means every article has the best possible shot at ranking from day one, not after six months of troubleshooting.

We learn how your buyers think — before what they search.

Keyword data tells you what people type. It doesn’t tell you why. Before we build any plan, we study your founders and stakeholders through their interviews, podcasts, and writing to understand their actual point of view.

Then we go where buyers talk honestly — and listen for the exact language they use to describe the problem before they ever know your brand exists.

Pain points. Trigger events. The specific words they use. That language becomes the backbone of everything we write.

We map the whole funnel, then start at the bottom.

We map the entire funnel across TOFU, MOFU, and BOFU. Then we prioritise the bottom of it — because that’s where buying decisions are made.

The keyword targets we go after:

We also build lead magnets into the funnel — assets that capture buyers at the consideration stage, before they’re ready to book a call.

We target AI prompts, not just keywords.

Over 50% of buyers now search on AI platforms before they ever open Google. Your content needs to rank in two places — traditional SERPs and the answers ChatGPT, Claude, Perplexity, and Gemini generate.

ChatGPT

Claude

Gemini

Grok

Perplexity

GAI Overview

Using tools like Semrush, Ahrefs, and HubSpot — plus our own internal processes — we identify the exact prompts your ideal clients are entering right now, and the results those prompts return. We find the gaps.

The goal: every time a potential client searches your category on AI, your brand surfaces at the top of the response.

Authority, content calendar, and daily tracking.

Content alone doesn’t build authority. We get your brand featured on authoritative sites through our backlink and syndication services, so every article lands on domains that search engines and AI platforms already trust.

Then we build a structured content calendar that manages the entire pipeline — and maintain a live tracking sheet, updated every day, so you always know exactly what we’re working on.